| While the technology of the web has grown at break-neck pace, the quality of the content hasn’t kept up. Most websites for businesses are still just nice looking online brochures, or "brochure-ware." Nice looking in that many marketing people and web teams want first and foremost for their website to "present our brand."
What is so often overlooked is that people will base their decisions on what they read. Most websites, still, are simply informative rather than… |
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