Step-by-Step Guide for Running a Retail Store Business

In “Step-by-Step Guide for Running a Retail Store Business” you’ll not only discover how to emulate the best practices of large retailers to a small retail business environment, but you’ll also discover:- How to attract and recruit productive staff for your store by filtering out the future star employees from the nightmare hires. Covers the top five red flags on the application form, how to interpret interview answers with 18 examples provided, the 12 interview questions you must never ask, and the right way of extending an offer so they accept.

– The seven traits of a master trainer so you get your staff to care as much about the success of your store as you do.

– How to give performance reviews and stay legal when disciplinary action is required.

– The seven universal store routines with sample checklists, and how to create each one for your store so it runs like a well-oiled machine.

– 18 simple and effective ways to generate buzz and excitement to promote and advertise your store locally without breaking the bank.

– How to be a customer service superstar so you get repeat shoppers who refer your store to their family and friends.

– The 14 secrets to managing your merchandize so your products grab attention and always look their best.

– 38 red flags to discover employee and customer theft and how to confront and address it appropriately.

– The right way to use the Internet to market your retail store to get more customers and increase your profits.

Whether you’re just starting out in a retail business as an owner or manager, or have been running a shop for awhile and want to increase profits then this book is all you need to operate a successful local business.