The Unfair Advantage Small Business Advertising Manual by Claude Whitacre

Inside The Unfair Advantage Small Business Advertising Manual you’ll find the following:-How to know if your advertising is paying off. -How to avoid all the advertising mistakes that cost you BIG. -Tips that can double your ad profits. -How only 2% of our gross sales generates 70% of our profits. -What advertising methods are a complete waste of money and why. -The 8 myths that advertising reps tell you. -The single most profitable part of any ad, that most advertisers completely ignore. -The most profitable ways to advertise, and why. -Where you can get Free Advertising for your small business. -The real secrets of getting wealthy in your own business. -Why most of your Yellow Pages advertising money is wasted, and how to make your Yellow Pages ad profitable. All of this and more for the price of a cheap lunch!