| A web heat map is a graphical representation of the areas of a web page most frequently scanned by readers. The areas that get looked at the most, and for the longest, are considered the hot spots. Areas that get ignored are considered the coolest, or cold in terms of eye fixation and attention.
But there’s far more to this human behavior, or cognitive psychology, than just determining the hot and cold areas of a web page. Click maps record where your visitors click. Scroll maps reveal… |
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